A digital reputation pioneer.
Five Blocks manages how companies and their leaders appear online:
in Google search, on Wikipedia, and in the answers AI engines give.
A team of 60+ specialists.
We are a team of 60+ specialists in search, communications, Wikipedia, data and technology, with backgrounds that also include psychology, education and cyber intelligence. Many of our people have been with us for close to a decade.
Sam Michelson, our founder and CEO, has led Five Blocks for more than 20 years and advises companies and executives around the world on their digital reputation. He holds a BA in Psychology from Yeshiva University and a Master’s in Management from Boston University, and is the inventor of two US patents, in self-tuning knowledge bases and text categorization, and in interactive digital advertising.
Seven-time Inc. 5000 honoree, Inc.’s list of America’s fastest-growing private companies. Most recently in 2023 →
See open roles →Premium clients, discreet practice.
We work with Fortune 500 companies, multinational organizations, fast-growing brands, nonprofits and prominent individuals.
Much of our work is done together with PR firms, communications teams and law firms, so that their strategy is reflected in what people find online. You will not find client names here; that discretion is exactly why they trust us.
Your digital presence, as seen in search and now in AI, is the gateway to your reputation. It should be deliberate, capture your essence, and be protected in advance of a crisis.
Five Blocks, since 2003
Meet the people, read the research.
Sam Michelson founded the firm in 2003 and has built it into a trusted partner to leading PR and public affairs firms. He leads a team spanning technology, communications, content, operations, and AI.
Press moments.
Sam Michelson explains how Google weighs intent and authority, on i24 News.
Contact us.
Whether you are building reputation in advance, taking stock, or facing something damaging right now, reach a senior specialist directly. For active crises, we respond quickly.
● Confidential by designA senior member of our business development team reads these. We are happy to sign an NDA in advance of your sharing anything sensitive, and we typically respond within one business day.
Members of our team, some of whom you may work with
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