Can you create a Wikipedia page for a product or brand?

Brand and product articles are eligible on the same notability terms as company articles, with the added requirement that the coverage has to treat the specific brand or product directly. Coverage of the parent company that mentions the product in passing does not establish notability for a separate product article; the product needs its own substantive coverage. The kinds of coverage that count are recognizable: in-depth product reviews in editorially independent outlets, comparison features that treat the product as a major comparison subject, investigative coverage of recalls or controversies, coverage of significant launches with editorial analysis beyond the announcement, books or academic work that treats the product substantively. For most major consumer products, the right answer is often a section within the parent company article rather than a separate product article, unless the product has accumulated enough independent coverage to support a standalone treatment. We assess this during readiness rather than assuming a separate article is the right structure.