How long does reputation recovery typically take?

Reputation recovery is a long horizon and the timeline depends on knowable variables rather than luck. Severity is the first input: a contained issue recovers faster than a sustained crisis with multiple credentialed outlets. Durability of the negative content is the second: an old WSJ piece is more durable than a forum post, and the recovery timeline reflects that. Authority of the counter-content is what the program controls most directly – the rate at which authoritative content can be produced and ranked is the recovery velocity. Consistency of source-level work compounds: each Wikipedia edit request that lands, each correction request that succeeds, each entity signal that is strengthened produces durable change. A realistic recovery timeline for most situations is six to eighteen months for material movement, with a longer tail of ongoing maintenance to prevent resurfacing. IMPACT tracks the trajectory monthly so the client sees the progression rather than guessing at it.