What is reputation triage and how do you prioritize during a crisis?

Not every crisis fire needs to be fought, and the wrong ordering wastes the first week. Our triage runs by leverage and durability rather than by emotional intensity. The first priority is page-one Google results for the priority queries, because they are what stakeholders will actually see and they tend to be the most durable layer. The second is AI narrative threads that have appeared across three or more engines, because that is the threshold at which a story consolidates and becomes hard to dislodge later. The third is the Wikipedia article, because Wikipedia framing flows directly into AI engines and Knowledge Panels. The fourth is social platforms where the story is still picking up amplification. The fifth, often left for last because it is what the comms team is naturally drawn to first, is responding to individual outlets, which usually has the least durable effect for the time invested.