How do you handle a Wikipedia page that contains biased language?

Biased language on a Wikipedia article comes in two flavors: promotional copy inserted by previous PR-style edits, and critical or pejorative framing inserted by hostile editors. The remediation process is the same. Open a Talk page section, identify the specific biased phrasing, cite the NPOV policy (WP:NPOV) explicitly, and propose neutral encyclopedic wording supported by reliable secondary sources that establish the factual substance without the loaded framing. Community editors who watch the article will evaluate the proposal, and policy-compliant rewrites are typically implemented within days. The failure mode to avoid is editing the article directly to soften or harden language without sourced rewording – those edits get reverted, the dispute escalates, and the underlying bias remains because the community has lost trust in the editor proposing the change.