How do you handle a Wikipedia page that has been tagged for promotional tone?

A promotional-tone tag on a Wikipedia article is a signal that earlier edits – often legacy PR work from a prior firm or from the company itself – introduced language that reads as marketing rather than encyclopedia. The remediation is structural. Read the article paragraph by paragraph against NPOV: any superlatives, marketing slogans, unsubstantiated claims, or testimonial framing get rewritten in neutral encyclopedic tone. Replace primary sources (company press releases, the company’s own materials) with independent secondary sources where the underlying facts are notable. Then file a Talk-page request proposing the rewrite section by section, with reasoning grounded in the specific policy concerns the tag flagged. Done carefully, this is one of the more satisfying engagements: the article gets stronger and more durable, the tag comes off, and the company’s representation becomes more credible rather than less because the encyclopedic tone reads as more authoritative than the marketing copy that preceded it.