How do you manage search results during active litigation?

Active litigation collapses the space for public messaging and expands the importance of durable infrastructure. The first rule is that nothing goes public without counsel’s sign-off, including content that seems unrelated, because plaintiffs’ lawyers cite reputation work back in court routinely. The work that remains effective under that constraint is the work that does not require public statements: entity-layer strengthening (Knowledge Graph, Wikidata, schema), authoritative owned content on the company’s broader record, source-level correction requests through editorial channels where the reporting contains factual errors, and Wikipedia work through Talk-page edit requests with disclosed COI. We have run many programs under this constraint, and the substantive volume of work available is much larger than most clients expect going in.