“Google’s job is to show you what you’re looking for. This can only be done by finding patterns and trends. Behind all the search results are templates that every query needs to fit in to....

“It’s shocking that third party, user generated content websites (like Glassdoor) populate at least as much, or more, ‘real estate’ in the search results as the company’s own web assets. It’s true that every company...

The Holmes Report partnered with Five Blocks to analyze the social media footprint of the Influence 100. By a large margin, LinkedIn is the most popular network for this group. Twitter shows solid usage as...

“Early in 2015 Twitter and Google struck a deal, and as a result you’re likely to see more tweets showing up in Google search results. Exactly how this will play out and how it will...