Your Web Properties
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What is domain strategy for reputation management?
Own the .com plus the variants and ccTLDs that matter, redirect strategic mismatches to the canonical site, and use subdomains or microsites for distinct programs without diluting the main domain's authority.
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What is the role of a corporate website in reputation management?
It is the canonical entity home. The corporate site carries Organization schema, the official descriptions, leadership bios, and press resources - the structured signals Google and the AI engines use to verify who the company is.
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What owned properties should every company have for reputation management?
A corporate site with schema-marked About and leadership pages, expanded FAQs, executive LinkedIn profiles, a Knowledge Panel, a Wikidata entry, Wikipedia where eligible, social profiles, and a structured press hub.
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What is the difference between earned, owned, and paid media in reputation?
Earned media is third-party coverage you do not control; owned media is the properties you fully control; paid media is advertising. All three feed reputation, but owned and earned build durable presence while paid amplifies and fades.
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How do you prioritize which owned properties to build first?
By impact. Build the corporate site and executive LinkedIn first, then Wikipedia and Wikidata where eligible, then the Knowledge Panel, then second-tier platforms like Crunchbase and contributor profiles.
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