What if we’re not sure what we need?
Start with a diagnostic. It maps the current digital landscape, identifies issues and opportunities the client has not seen, and produces a recommended scope the client can decide whether to pursue.
Most senior comms leaders we talk to do not actually need to define their own scope before engaging. The diagnostic is designed for exactly this case. We run the full audit – IMPACT™ across the branded SERP, AIQ™ across the eight AI engines, Wikipedia and Knowledge Panel review, entity audit, peer comparison – and produce a written assessment that reveals what is actually happening and what would have the most leverage. Most clients come out of the diagnostic with a clearer picture of their reputation landscape than they had going in, and a defensible internal case for which interventions to prioritize. The diagnostic is a fixed-fee project and stands on its own; many engagements grow out of it but there is no obligation to continue. Starting with a diagnostic is the closest thing to a free trial in this category, and it usually saves time on both sides.
Last reviewed: 19/05/2026