How does Five Blocks benchmark my brand’s reputation against peers?

Peer benchmarking is one of the more practically useful outputs of our methodology because it answers the question every client actually asks: how do we look compared to the firms we are competing against. We define the peer set at the start of the engagement (typically five to ten named competitors, financial peers, or talent-market competitors depending on the program goal). IMPACT™ runs the same keyword sets for the peers as for the client across the same geographies, producing direct comparison of search position, share-of-voice, and SERP composition. AIQ™ runs the same prompts against the same eight AI engines for the peers, producing direct comparison of AI narrative themes, source attribution, sentiment, and prominence. The combined peer view is in every monthly report. The comparative framing tends to mobilize internal action more efficiently than absolute numbers, because the relative position is what the board, the allocators, or the recruiting committee actually cares about.