How do you manage reputation for family members of high-profile individuals?

Family-member reputation work proceeds on a different premise from executive reputation work: the protected individual usually does not want a public profile, and the structural goal is accurate disambiguation rather than visibility. The work emphasizes restraint. Where the family member chooses public engagement (a foundation, philanthropic visibility, professional career), the normal structural model applies: Person schema on a controlled bio, accurate LinkedIn or association profile, sameAs links for disambiguation, AIQ™ monitoring. Where the family member chooses privacy, the work is defensive: monitoring search and AI for misattribution, mistaken identity, or scraped content; addressing platform-policy violations where they arise; ensuring entity disambiguation prevents the family member from being conflated with the principal in AI engine responses. Engagements involving family members are run under unusually tight confidentiality even by Five Blocks standards, with named access lists and restricted reporting paths.