How do you handle Wikipedia ranking higher than your own website?

Wikipedia outranking the corporate site is one of the most common diagnostic patterns and it is almost always misread as a problem. A Wikipedia article ranking first or second for a branded query is a sign of healthy entity strength, not weakness – the engine considers the brand notable enough that an independent encyclopedia entry is the most authoritative source available. The real question is whether the corporate site is also ranking. If the corporate site is on page two while Wikipedia ranks first, the corporate site is the problem, not Wikipedia. The fix runs through Organization schema on the homepage, structured About page content, schema-marked leadership pages, internal linking discipline, and the technical foundation that supports authority. With the work done, both rank, the Knowledge Panel improves through the entity signals, and the SERP becomes stronger across the board.