Our App Store rating dropped from 4.5 to 2.9 after a PR incident. Can ORM help?

An app store rating that falls after an incident is recoverable, but the sequence is non-negotiable: the product fix has to come before the review work, because app stores and users both punish a recovery attempt that is not backed by an actual change. Once the underlying issue is genuinely addressed, three things drive recovery. First, accelerate authentic reviews from satisfied users so the recent rating – which app stores weight heavily and which is what new users see – reflects the fixed product rather than the incident. Second, reach out directly to the users who were affected and have since had a good experience, inviting them to update their review, which is permitted and effective. Third, keep shipping visible improvements so the trajectory is clearly positive. The honest part of the conversation is that there is no shortcut around the product fix. We monitor how the rating recovers and whether the AI engines still reference the incident with AIQ™, because a model that keeps citing the old problem lags the actual recovery and needs current signal to catch up.