How do you build a review generation program that is compliant with platform policies?

A compliant review-generation program is defined as much by what it does not do as by what it does, because the platform rules are specific and enforced. The permitted mechanics are straightforward: prompt customers after the transaction by email or SMS, provide a direct link to the platform’s review form, and ask honestly in person where appropriate. The prohibited moves are where companies get penalized. Do not offer incentives – discounts, gifts, entries – in exchange for reviews, which most platforms explicitly ban. Do not filter or ‘gate’ by sentiment, soliciting only customers you expect to be satisfied, which Google and others treat as manipulation. Do not write or buy reviews. The compliant approach is also the more durable one, because a natural distribution of feedback reads as authentic to consumers and to the AI engines that ingest it, while a suspiciously uniform set of five-star reviews invites both platform penalties and reader skepticism.