Managing Reviews

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• Yelp is ranking above our own site for our restaurant brand. Can this be changed?

  Common, and largely fine to manage rather than fight. Strengthen the corporate site's authority and fully optimize the Google Business Profile so you own the Maps result and the panel alongside Yelp.

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• How do you handle a sudden spike in negative reviews?

  Find the trigger first (usually a specific event or campaign), then respond professionally to the substantive complaints, report policy violations, and accelerate authentic positive reviews to rebalance the recent set.

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• How do you handle reviews that contain false or defamatory information?

  Report them through the platform's false-content process, escalate legally under defamation law where it clearly applies, and post a factual response that contextualizes the claim without amplifying it.

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• G2 is showing a 2.1 rating for us when enterprise buyers search. How serious is this?

  Serious: a 2.1 on G2 is a real signal to enterprise buyers and to the AI engines that summarize software. The fix is genuine product and operations work plus a structured, customer-success-driven review program.

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• How does review velocity affect your search reputation?

  Recent review activity tells Google and the AI engines that a business is active and current, and a steady flow dilutes the weight of any single negative. Consistent velocity beats occasional bursts.

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