Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is a digital footprint and how do you audit it?
A digital footprint audit catalogs every signal about a brand or person across owned, earned, and third-party layers, then assesses each for authority, accuracy, and risk. The output is a prioritized intervention list.
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What is the difference between reputation management and public relations?
PR shapes earned media and stakeholder relationships. Reputation management shapes the digital sources, search results, and AI responses that exist whether or not anyone has reached out to a journalist this quarter.
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How long does it take to see changes in Google search results?
Three to nine months for meaningful movement, tracked through IMPACT against the objectives set at program kickoff. Faster on simple SERPs, slower on contested ones with hostile high-authority content.
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How does the financial engagement work?
Monthly retainer with a defined scope, paid in advance. Engagement terms are typically 6 or 12 months. Terms are documented in the Letter of Engagement signed before work begins.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
