Fundamentals
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How do AI models decide which sources to trust about a company?
Wikipedia, major news outlets, government and academic domains, official company sites, structured Wikidata entries, and domains frequently cited in the engine's training corpus. Authority is signaled, not earned in the moment.
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How do AI models handle controversial or negative information about brands?
They mirror their sources. If a controversy is well-documented in authoritative coverage, AI responses will reflect it. The reputation work is at the source ecosystem, not at the model.
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How is AI reputation management different from traditional SEO?
SEO targets ranking on Google for keyword queries. AI reputation work targets the content and framing of AI responses across eight engines, including which sources they cite and how the narrative moves over time.
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What website content is most likely to be cited by AI models?
Fact-dense, structured, clearly-attributed content with schema markup, recent updates, and authoritative third-party citations within the page. AI engines extract what they can quote with confidence.
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What happens when an AI chatbot gives wrong information about your company?
Identify the source the engine is anchoring the wrong information to, correct or counter that source, and monitor for the correction to propagate through the engine's update cycle.
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