How do you manage the digital reputation of a CEO who is also an activist or advocate?

CEOs who are also publicly active on policy, advocacy, or social issues operate at higher reputation layer area and require coordinated work across the company and personal narratives. The work has to anticipate and manage that spillover. The components: clear positioning on which advocacy topics the executive engages and which they do not, documented so internal teams operate consistently; AIQ™ topics for both the executive’s name and the company name, with prompts covering the advocacy topics so the comms team can see how the engines are integrating the two; content strategy that either aligns the company narrative with the executive’s advocacy (when intentional and supported by the company) or distinguishes them (when the executive’s advocacy is personal and not company position); Wikipedia and source-layer attention to how the advocacy is described, because contested advocacy attracts contested editing. The engagement is heavier than standard executive work and benefits from senior reputation team involvement.