Crisis Scenarios
-
How do activist short sellers use search results to attack companies?
Combine social campaigns, research reports, and SEO-amplified content. Defense is monitoring across all channels, factual rebuttals on owned properties, and entity-layer work that keeps authoritative company information accurate.
Read the full answer -
How do you handle defamation in search results?
Defamation in search runs on two parallel tracks: legal escalation where the merits are real, and reputation work to build authoritative content that displaces the defamatory result. Legal alone rarely solves the SERP.
Read the full answer -
How do you manage reputation when internal Slack or email leaks go public?
Legal-led handling of the leak source and any privilege concerns. Factual public statements where appropriate and approved. Daily AI and search monitoring on the specific phrases the engines are quoting.
Read the full answer -
How do you manage reputation during a political controversy?
Factual statements, careful tone, daily AI narrative monitoring, and accurate Wikipedia and Knowledge Panel content. Over-engagement amplifies the issue in nearly every case; restraint is usually the right posture.
Read the full answer -
How do you handle a coordinated online disinformation campaign against your company?
Monitoring across channels, attribution work where the source is identifiable, factual rebuttal on owned properties, platform engagement on clear policy violations, and stakeholder communication addressing the campaign to the people who matter.
Read the full answer
