Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do activist short sellers use search results to attack companies?

  Activist short campaigns are coordinated, multi-channel attacks: a timed research report, social amplification, and SEO-tuned content built to rank on company name queries within hours, all launched at once. Defense has to match that coordination: continuous SERP and AI monitoring via IMPACT and AIQ, factual rebuttals with verifiable data on owned properties, and current entity-layer signals so authoritative information outranks the attack content. The campaign usually peaks within days and decays over weeks; the infrastructure built during the response decides whether it leaves a lasting mark.

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• How do you handle defamation in search results?

  Defamation in search requires two parallel tracks: legal escalation (cease-and-desist, platform takedowns, litigation where facts and jurisdiction support it) and reputation work (authoritative content, entity strengthening, source correction, IMPACT and AIQ monitoring). Legal action alone rarely resolves the SERP because cached copies, syndicated versions, and secondary-site quotations persist after the original is removed.

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• How do you handle reputation fallout from a viral TikTok or social media post?

  Most viral social posts fade within days without crossing into mainstream coverage, so the first move is a 24-hour assessment, not an immediate response. Legal review identifies platform-policy violations where takedown is available; factual content is prepared but not published; AIQ monitoring tracks whether AI engines absorb the narrative. In the minority of cases that break through, the prepared infrastructure goes live. Restraint in the majority of cases avoids amplification.

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• How do you manage reputation after a data breach?

  After a data breach, the customer-facing FAQ page on the company's own site is the single most important reputation asset: it becomes the property the press and AI engines cite, and it must be kept current as remediation progresses. Pair it with daily AIQ monitoring for misinformation and continued owned content for the months after the news cycle ends, because breach articles persist in AI engines long after press interest fades.

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• We’re facing a litigation-related reputation attack. Can you help?

  Yes - litigation-adjacent reputation work is one of our most common engagements. We coordinate every public-facing decision with your counsel and focus on the layers that work without public statements: entity strengthening, authoritative content on owned properties, source-level correction requests on factual errors, compliant Wikipedia work, and continuous search and AI monitoring.

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