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IMPACT™ · In depth

IMPACT™ Features and Services

What your branded results page shows, what IMPACT™ tracks, and the services and platforms around it.

Not just how, but why

Understand how your brand is experienced online, and why.

IMPACT™ helps individuals and corporations understand not just how their brand is experienced online, but why. By analyzing patterns in the data, our account managers use IMPACT™ to identify the specific underlying reasons that a particular article seems unmovable.

With that knowledge, we can devise a strategy that either weakens the negative content or improves alternate, positive content and platforms to replace it.

See the methodology →
See what is ranking
The full branded results page, classified and tracked daily over the long term.
Understand why it persists
Pattern analysis reveals the underlying reasons a result seems unmovable.
Devise the strategy
Weaken negative content, or strengthen positive content and platforms to replace it.
Search intelligence

What your branded results page actually shows.

IMPACT™ tracks daily results of popular search engines using your most-searched keywords and topics over the long term, classified by sentiment so unfavorable content is easy to identify. The same columns can also sit side by side, your brand and your peers on one day. Below is the IMPACT™ dashboard itself, in that peer view.

The IMPACT dashboard in report mode (sample data): page one of Google for five peer banks, searched from New York, side by side, with every result shaded green, red or grey by its rating.
The IMPACT™ dashboard. Page one of Google for five peer brands, captured from New York on one day and laid out side by side (sample data). Every result carries a rating: positive results show in green, negative results in red, so the content holding a story in place is visible at a glance.
Perception over timeillustrative

Daily tracking lets clients see how recent news is impacting results, and identify trends as they form.

Positive results vs peersillustrative
You7/10
Peer A5/10
Peer B4/10
Peer C3/10
100,000+
brands and executives tracked daily
500 locations69 countries25+ languages
Key features

What IMPACT™ tracks, and what it surfaces.

Built and used in-house by Five Blocks specialists, IMPACT™ turns the daily search landscape into a structured, comparative read: the real-time monitoring and actionable insights that are critical to understanding and influencing digital reputation.

✓
Tracks daily results, long term
Popular search engines, using your most-searched keywords and topics, captured every day to reveal how recent news is impacting results and to identify trends.
✓
Scale and predictive read
Tracks over 100,000 brands and executives on a daily basis, providing predictive analytics and competitive benchmarking.
✓
Highlights unfavorable content
Surfaces negative results appearing on the page, making it easier to identify potential issues before they escalate.
✓
Peer analysis
Shows how other similar entities are treated by the search engine. Often this is key to understanding how a brand could potentially be seen.
✓
Geographic and language coverage
Analysis covers 500 different locations, across 69 countries, in 25+ languages, for a true read on how a brand is seen worldwide.
✓
Insights and recommendations
Using this data, and with the help of AI, our account managers provide specific recommendations on how to address issues and seize opportunities within search.
In a typical client program

Tracked daily, often across multiple locations, always against peers.

In a typical client program, we track search results for 10 to 50 keywords daily, often across multiple locations. In most cases we also track peers and competitors, so we can gain insight from real-time comparisons. An AI analysis component has been added to the methodology for even sharper insights.

10 to 50
keywords tracked daily, per client
Multiple locationsPeers tracked alongside
Real-time peer comparisonillustrative
You66%
Peer A48%
Peer B38%

Peer and competitor tracking puts every result in context.

AI analysis layerin methodology

An AI analysis component has been added to the methodology for even sharper insights, helping account managers extract signal faster and translate it into specific, prioritized recommendations.

The Five Blocks platform suite

Each pillar, a dedicated platform.

IMPACT™ covers branded Google search. For the other reputation pillars, Five Blocks runs a dedicated platform alongside it.

Search
Proprietary tracking and analytics for branded Google search, tracked daily over time, as compared to peers, and across 500 locations, 69 countries, and 25+ languages. You are looking at it.
AI
Tracks how your story surfaces in AI-engine answers, the newest pillar of reputation. Available at aiq.fiveblocks.com.
Wikipedia
Near real-time alerts on every edit to tracked Wikipedia pages, the source Google pulls into Knowledge Panels. See WikiAlerts™.
Search Utility
Search Google as if you were somewhere else, seeing the results page exactly as your audiences in each market do. See GeoSearch™.
Contact us

See what IMPACT™ would show for your brand.

For more information on how your company can benefit from IMPACT™, reach a senior specialist directly. For active crises, we respond quickly.

☎(212) 695-0855 ✉services@fiveblocks.com Jerusalem & New York
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