How we work with PR and communications partners.
The majority of our engagements involve a PR or strategic communications firm working alongside us. That is by design.
PR teams shape narrative; we shape the infrastructure that determines whether the narrative is what people actually find.
Joint stakeholder mapping
Comms identifies the audiences and moments that matter; we identify the queries, platforms, and signals that audience will actually encounter.
Coordinated content strategy
When the comms team places earned media, we make sure it is discoverable and citable by AI. The comms team owns voice and message; we own architecture and discoverability.
Crisis preparation
We map vulnerabilities before they become incidents: exposed queries, weak entity data, Wikipedia risk, AI narrative gaps. The PR partner builds the messaging playbook against that map.
Clear lines
No turf wars. We do not pitch reporters; PR partners do not edit Wikipedia. The collaboration works because the disciplines do not overlap.
Whether you are in an active crisis or building defenses before one arrives.
Reach a senior specialist directly to discuss your situation. For active crises, we respond promptly, in lockstep with your communications and PR teams.
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Members of our team, some of whom you may work with
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