Wikipedia likes to assert that all information included in an article is put up by voluntary, neutral editors who use sufficient secondary sources to back up statements. There is vigilant enforcement. Still, many thousands of...

What information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study to better understand click through rates, or...

People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the...

Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find...