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People Also Ask: How Brands Can Leverage Google’s Q&A
Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find...Read more > -
Your Wikipedia Article Is Up For Deletion. What Do You Do?
Your company or your CEO has a Wikipedia article. Suddenly, you notice a tag on the top of the article screaming that the article is about to be deleted. What happened? Why is the article...Read more > -
The Day LinkedIn Disappeared from Google
On May 6th, overnight, about 273,000,000 LinkedIn results disappeared from Google search results. We noticed it first, or rather – our technology did. The below screenshot from our IMPACT analytics platform shows that LinkedIn typically...Read more > -
When Google Must Not Get the Answer Wrong
You have probably noticed that Google has been steadily elevating the prominence of the “question and answer format” for some time. Google first introduced the People also ask box in 2015. For a while, it...Read more >
