How should a communications team prepare for AI-driven media inquiries?

Preparing for AI-driven media inquiries means accepting that the AI engine is now often the first interviewer: a reporter or stakeholder asks ChatGPT or Gemini about the company before they ever contact the comms team, and the answer they get frames the conversation. Three moves prepare for that. Build and maintain an authoritative response infrastructure – clear FAQ pages, current executive bios, dedicated fact assets – so the engines have accurate, well-structured material to draw on instead of stale or hostile sources. Monitor the AI narrative continuously, so an emerging storyline is caught while it is forming rather than discovered when a reporter quotes it back to you, which is what AIQ™ is for. And pre-empt the predictable questions: identify what the engines are likely to be asked about the company and make sure the accurate answer is the easiest one for them to assemble. The goal is to shape the AI’s framing before the inquiry lands, not to react after it.