How does AIQ change crisis response?
It closes the feedback loop. Comms teams can see daily whether their statements and placements are landing inside AI engines, which sources are still driving the negative frame, and where to act next.
In a traditional crisis workflow, the comms team issues a statement, places a story, and waits days or weeks to see what stuck. AIQ collapses that loop. The day after a statement is issued, the engines have polled, and the platform shows whether the official version of events has entered the AI narrative, which sources are still being weighted toward the contested version, and where the engines diverge from each other. Source attribution is critical here: it is one thing to know that ChatGPT is still telling the bad story; it is another to see that a single older article is driving a large share of the citations and is the leverage point. We use AIQ on every crisis engagement we run, and the speed advantage compounds quickly when the situation is moving daily.
Last reviewed: 19/05/2026