How should a PR firm integrate with a reputation management firm?

Integration between a PR firm and a reputation firm works when the seams are engineered out of it. The pieces we put in place on every joint engagement: a shared briefing so both teams work from the same facts and goals rather than two slightly different versions. Coordinated calendars so a placement, an owned-property update, and any Wikipedia or AI work reinforce each other on timing instead of colliding. Joint metric review on a fixed cadence, reading earned, owned, search, Wikipedia, and AI together rather than each side reporting its own slice. Named owners on each side so there is always a clear point of contact and no diffusion of responsibility. And one unified narrative across all the channels, so the story a stakeholder encounters in coverage matches what they find on the website, in the Wikipedia article, and in an AI answer. Done right, the client sees one team. We have run this arrangement for two decades and the coordination discipline is most of what makes it work.