How does Five Blocks approach client communication and reporting cadence?

The communication cadence is calibrated to keep clients confidently informed without consuming their time. Weekly written updates summarize what moved in the program, what is in flight, and any pattern shifts in monitoring data. Biweekly to monthly calls cover strategy, decisions on upcoming work, and coordination with the client’s PR firm or counsel where relevant. Detailed monthly reports provide written assessment against KPIs with IMPACT™ and AIQ™ data summaries and full underlying data available on request. Ad hoc alerts during active situations are same-day or same-hour when something meaningful shifts in search, AI, or Wikipedia layers, with assessment and recommended response. The cadence adjusts to the situation: weekly cadence becomes daily during crises, monthly reports run quarterly during quiet maintenance periods. The default is responsiveness with restraint.