How do you track your visibility in AI search engines?

Tracking is a category, not a single tool, because different teams need different reads. Visibility-focused GEO tools like Profound and Peec poll AI engines with defined prompts and report on whether the brand was cited and how often. That is the right tool for a marketing team measuring presence. For comms and corporate affairs teams, the relevant question is not whether the engines mentioned the brand but what they said, which sources they drew on, what sentiment came through, and how the picture is moving over time across all the major engines. AIQ™ is built specifically for that read. The two tool categories are complementary; some clients run both. The choice depends on whether the team owning the output is measured on visibility or on narrative.