How do you assess the severity of a reputation crisis?

A useful severity read is structured rather than vibes-based. Media reach scores who has run the story and what tier of outlet they are: a tier-one piece in WSJ or Bloomberg is a different severity than a piece in a trade publication, which is different from a niche newsletter. Social amplification rate measures whether the story is gaining or losing reach hour by hour. AI narrative formation, tracked daily in AIQ, measures how many of the eight engines have absorbed the story and how confidently they are stating it. Stakeholder reach measures the calls and emails coming in from investors, regulators, customers, and employees. The four signals together produce a severity picture that is much more decision-useful than any one of them alone. The same WSJ article can be a manageable issue or a category crisis depending on how the four signals are moving.