Strategy
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What is topical authority and how does it relate to entity optimization?
Topical authority is recognized expertise on a defined subject, built from consistent substantive content, authoritative citations, named expert authors, and entity signals tying the author to the topic.
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How do you create an entity optimization roadmap?
Inventory current signals, identify the highest-impact gaps, prioritize by reputation impact, and sequence the work over 3 to 12 months with measurable milestones. The roadmap turns the gap analysis into an ordered plan.
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