Strategy & Tactics

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you optimize images and video for Google search reputation?

  Image and video optimization includes descriptive filenames, natural alt text, ImageObject and VideoObject schema, structured captions, image and video sitemaps submitted to Search Console, and embedding on high-authority pages so the assets rank and feed AI extraction.

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• How do you use thought leadership content to improve search results?

  Sustained thought leadership in a few defined topic areas builds the signals search and AI engines weight: credentialed authorship, earned third-party citation, and co-citation between the brand and its topics. Over time that makes name queries surface the brand's substantive content and makes engines more likely to draw on it when answering topical questions.

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• How do you use structured data to enhance search result appearance?

  Structured data is machine-readable markup (usually JSON-LD) that tells Google and AI engines what a page is about and which entity it concerns. It still drives supported rich results such as review stars and structured product information, and it feeds the Knowledge Graph and AI extraction. Note: Google retired FAQ rich results in 2026, so FAQPage markup now serves comprehension and AI extraction rather than producing an FAQ accordion in the SERP.

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