For PR & Comms Teams
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How do you measure the combined impact of PR and reputation management programs?
Measuring PR and reputation programs together takes one coordinated scorecard: SERP composition on branded queries (tracked with IMPACT™), AI narrative trend across the major engines (tracked with AIQ™), the authority earned media contributes to the source layer that feeds search and AI, share of voice across models versus peers, and downstream business signals such as branded search lift and referral patterns. Read as one system, those five metrics expose interactions that neither program's own reporting can show.
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What is the PR professional’s role in ensuring Wikipedia accuracy?
A PR professional's work on Wikipedia stays inside four boundaries: assess notability honestly before seeking an article, pursue factual corrections through the Talk page and the disclosed conflict-of-interest process, monitor the article for quiet edits, and never edit it directly. Direct editing by an interested party breaks Wikipedia's terms of use and usually leaves the article worse than it was.
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What should a CCO’s annual reputation management budget include?
A CCO's annual reputation budget should cover six components: a reputation management retainer, AI monitoring (AIQ class), Wikipedia work via disclosed COI editing, crisis preparedness, owned-property content production, and analytics and reporting. AI monitoring and Wikipedia are the lines budgets most often leave out, and they are the costly ones to miss.
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What’s the difference between what you do and what a PR agency does?
A PR agency works the earned-media layer - messaging, story placement, journalist relationships. We work the digital layer underneath, where most stakeholder impressions form: the first page of Google, the Wikipedia article, what AI engines say about you, and the entity signals that tell every platform who you are. We turn PR's coverage into durable presence.
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Can we work with you while we also use a PR firm?
Yes - most of our engagements run alongside a PR firm. We work white-label or as a named partner depending on how the agency wants to present it, with shared briefings, coordinated calendars, and one reporting cadence.
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Services for For PR & Comms Teams
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
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