Google considers several factors when delivering search results. One of these is “likely intent.” This includes where the searcher is located. How does this impact brands? Read more here. If you’d like to find out...

Wikipedia likes to assert that all information included in an article is put up by voluntary, neutral editors who use sufficient secondary sources to back up statements. There is vigilant enforcement. Still, many thousands of...

What information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study to better understand click through rates, or...

People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the...