What is the difference between review management and reputation management?

Review management and reputation management are often used interchangeably, but the scope is genuinely different and the distinction matters when scoping work. Review management is the disciplined handling of review platforms specifically: Google, Glassdoor, Trustpilot, G2, the industry-specific sites – monitoring them, responding, generating authentic reviews, reporting violations. It is essential, but it is one layer. Reputation management is the broader practice that also covers organic search results, the AI engine narratives across ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode, Wikipedia and the Knowledge Panel, and the entity signals (schema, Wikidata) that tell search and AI what an organization is. Reviews feed into that larger picture – they are one of the inputs the AI engines weight – but a program that manages only reviews leaves the search and AI layers unmanaged. We treat review management as a component of a reputation program, tracked alongside the search layer in IMPACT™ and the AI layer in AIQ™, rather than as the whole job.