Structured Data & Schema
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is schema markup and why does it matter for reputation?
Schema markup is structured data added to a page so search and AI systems can read what its entities, relationships, and content type actually are, not just what words it contains. It matters for reputation because it removes ambiguity at exactly the entity layer where Knowledge Panels and AI answers are built.
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