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Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central element in the Google Knowledge Graph. The ability to dictate exactly which version of the […]

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Many of our PR firm partners and existing clients have been asking us about the controversial “Right to be Forgotten” ruling passed by the European Court of Justice – the highest ranking court in the EU.  We’ve created a special Five Blocks report that is a distillation of hundreds of news articles and blogs on the […]

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Earlier this month, over July 2nd and 3rd, Google injected its in-depth article feature with a little shot of pep, as we saw an uptick in the number of search terms showing in depth articles. Most of the terms in these four groups are famous individuals (rather than companies), spanning different industries and interests. Indeed, […]

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Digital reputation management requires vigilance and initiative, on many fronts. Search engine result pages, social media, SEO, PR, and Wikipedia are all realms of one’s online presence that must be actively managed in order to ensure an accurate and favorable representation. One aspect of social media that can be particularly damaging to high profile individuals […]

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Google’s test kitchens seem to be warming up with fresh experimentation on in-depth articles. With just a handful of examples in the last few days, we have noticed a couple of variations on how Google is serving them up on the search engine results page. A quick refresher – in-depth articles were introduced less than […]

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