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Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search
People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands. This is why the...Read more > -
People Also Ask: How Brands Can Leverage Google’s Q&A
Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find...Read more > -
Your Wikipedia Article Is Up For Deletion. What Do You Do?
Your company or your CEO has a Wikipedia article. Suddenly, you notice a tag on the top of the article screaming that the article is about to be deleted. What happened? Why is the article...Read more > -
The Day LinkedIn Disappeared from Google
On May 6th, overnight, about 273,000,000 LinkedIn results disappeared from Google search results. We noticed it first, or rather – our technology did. The below screenshot from our IMPACT analytics platform shows that LinkedIn typically...Read more >
