Communications and PR professionals often rely on social media and earned media to gauge public perception of their brands or those of their clients. However, there’s a wealth of information hiding in plain sight that...

As the use of AI models increases, the way users seek information is evolving. Queries are becoming more complex and conversational, and results are typically based on a much larger body of data, rather than...

If you have made the decision to get involved in Wikipedia, you may find the editorial environment confusing, overwhelming, and sometimes even hostile. Even though Wikipedia encourages editors to be bold, there can be real...

It happens all the time: We are consulted by PR firms with the question: Why is a certain request for a Wikipedia article consistently rejected by the editor community? One firm told us, in exasperation:...