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Most companies have no strategy in place to build and maintain an online reputation for their brands and executives. When a crisis hits, however, reputation management is suddenly a top priority. In my experience, reacting to a problem is not nearly  as effective as planning for one, which is why we encourage our clients to […]

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As we recently announced, Five Blocks has entered Australia through an exciting new partnership with Sydney-based Horizon Communication Group ! Last week I had the pleasure of addressing a group of communications professionals at an event that Horizon organized at the Sydney State Theater. At that event we discussed how brands can take better control […]

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Most businesses and brands have come to realize that their online reputation is critical to their success. Stakeholders who search a brand quickly form opinions and decide whether to move forward – or perhaps move on (often to a competitor). So how do you get started? Where should you focus first? The following five questions […]

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A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced a 33% rise in revenues over Superbowl Sunday last year, but their digital reputation was […]

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Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central element in the Google Knowledge Graph. The ability to dictate exactly which version of the […]

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