Digital Reputation Management: It’s Not All About Burying Results

I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or articles. Instead, they are working to make sure that people searching for them online find […]

Wikipedia’s Role in Creating Your Brand Online

Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” what most searchers mean when they search your brand. There are several reasons why achieving […]

So, You’re Working on Digital Brand Alignment for a COUNTRY!

We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is important to ascertain what results are normal for a country. Clients will usually say something […]

Brand Reputation for the FTSE 100 vs. the Fortune 100

Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types of results are typical for brands in the same market. Many of our clients are Fortune 100 and Fortune 500 companies, so we have done […]

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