Wikipedia Page Visits – Have You Measured Your Mobile Visits Lately?
A good way to gauge the popularity of a topic is to look at traffic to that topic’s Wikipedia page. Traffic to the page is a quantifiable measure that is easily understood and easily compared across topics. This is particularly ...Read more
Digital Reputation Management: It’s Not All About Burying Results
I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...Read more
Wikipedia’s Role in Creating Your Brand Online
Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” ...Read more
So, You’re Working on Digital Brand Alignment for a COUNTRY!
We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is ...Read more
Brand Reputation for the FTSE 100 vs. the Fortune 100
Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types of results are typical for brands in the same market. ...Read more