Five Blocks AIQ

Five Blocks AIQ: Tracking & Analysis of AI-powered Search

In the offline world, if you want to understand what stakeholders think, you run a survey, analyze the responses, and adjust your strategy accordingly.

Today, AI models like ChatGPT, Copilot, Gemini, Perplexity, Grok, Claude, Google AI Mode and Google’s AI Overviews are becoming powerful influencers of public perception. They’re shaping how people learn about brands and executives — often serving as the first point of reference. To manage reputation effectively, you need to know what they are saying.

That’s why we built Five Blocks AIQ — a proprietary platform that tracks and analyzes how leading AI models perceive your brand. AIQ shows you the narratives these LLMs are generating, the sources they rely on, and the gaps or risks that may affect your reputation.

In addition, AIQ lets you sort key points by prominence — automatically bringing unfavorable items to the top so nothing important gets overlooked.

With AIQ you will:

• See how leading AI models summarize your brand — and spot emerging narratives early to prevent risks from escalating.

• Uncover the topics and sources each AI prioritizes when presenting information about you.

• Spot risks early by identifying negative or misleading content across AI models.

• Gain context through comparisons — track how your brand stacks up against peers over time and AI models.

• Turn insights into action with data that reveals patterns, challenges, and opportunities for reputation management.

AIQ Features:

• Polls seven leading AI models to reveal how they perceive a specific brand, individual, or topic — from “Nabisco” or “Elon Musk” to questions like “How is FedEx as an employer?” or “Is MSFT a good investment?”
• Can also be used to track topics like How is FedEx as an employer? Or: Is MSFT a good investment?
• Highlights unfavorable content appearing in the AI models’ responses, making it easier to identify potential issues without manually sifting through the data.
• AI responses are collated, summarized, and automatically processed to highlight negative content returned by the AI models – calling attention to the most important issues.
• Offers daily tracking – enabling clients to see how recent news may be impacting AI results.
• Offers analysis over the longer term, including the keywords/topics that are trending within the AI responses for a brand.
• Peer analysis provides valuable insights as to the way other similar entities are being treated by AIs. Often this is key to understanding how a brand could potentially be seen.
• Designed to continually track and analyze the way brands are being seen by AI as the technology develops further.
• Will provide specific insights and recommendations on how to address issues and seize opportunities within AI-powered Search.

Contact us to learn how AIQ can benefit your brand!