So, what happens when they Google you?

What searchers think about a CEO’s search results   As an Intelligent Digital Reputation Management company, we are constantly doing research to understand how Google presents brands and executives in search. We also research how searchers utilize search engines to make decisions.  In August, we asked 672 US adults about their likelihood of doing business […]

Searching for Boris

If someone has negative results appearing in search, does it make sense for them to try to “deceive” Google by using terms associated with the negative result in positive ways? A meditation on models and buses.  Amid the political drama of Brexit, a hung parliament, and upcoming elections, the virtual Boris Johnson also caused a […]

Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

The Politics of Search

Are political leaders in the US on both sides of the aisle receiving fair treatment from Google? This concern is a central element driving Congressional inquiry into the search engine giant along with other search industry leaders. We looked at Google page 1 search results for 51 key politicians (25 each Democrats and Republicans, 1 […]

Google’s New Feature Lets Businesses Double Dip

It’s summer and as I sit at my desk, my thoughts turn to ice cream. Double dipped ice cream, to be specific. For the last couple of years, Google’s been showing recent activity on Twitter for relevant searches. This is a gift to businesses which certainly understand the value of having their own voice on […]

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