Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

The Politics of Search

Are political leaders in the US on both sides of the aisle receiving fair treatment from Google? This concern is a central element driving Congressional inquiry into the search engine giant along with other search industry leaders. We looked at Google page 1 search results for 51 key politicians (25 each Democrats and Republicans, 1 […]

Google’s New Feature Lets Businesses Double Dip

It’s summer and as I sit at my desk, my thoughts turn to ice cream. Double dipped ice cream, to be specific. For the last couple of years, Google’s been showing recent activity on Twitter for relevant searches. This is a gift to businesses which certainly understand the value of having their own voice on […]

Amazon & Whole Foods: Whose Job Is It To Get Facts Straight? (Hint: Not Google’s)

Last week, in those last few hours of the workweek when people were closing their laptops and double checking their weekend plans, the world was hit with the big news of a bombshell wedding. Amazon was buying Whole Foods for more than $13 billion dollars. For the romantics in the business world, this was like […]

Google Serves Up a Fail for Waffle House

I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

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