The Day LinkedIn Disappeared from Google

On May 6th, overnight, about 273,000,000 LinkedIn results disappeared from Google search results. We noticed it first, or rather – our technology did. The below screenshot from our IMPACT analytics platform shows that LinkedIn typically appears on page 1 for “IBM,” but on May 6th — it disappeared completely.   It was the same for […]

When Google Must Not Get the Answer Wrong

You have probably noticed that Google has been steadily elevating the prominence of the “question and answer format” for some time. Google first introduced the People also ask box in 2015. For a while, it was a low-profile feature, often appearing midway or lower down the first page. As with virtually all new features, Google […]

So, what happens when they Google you?

What searchers think about a CEO’s search results   As an Intelligent Digital Reputation Management company, we are constantly doing research to understand how Google presents brands and executives in search. We also research how searchers utilize search engines to make decisions.  In August, we asked 672 US adults about their likelihood of doing business […]

Searching for Boris

If someone has negative results appearing in search, does it make sense for them to try to “deceive” Google by using terms associated with the negative result in positive ways? A meditation on models and buses.  Amid the political drama of Brexit, a hung parliament, and upcoming elections, the virtual Boris Johnson also caused a […]

Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

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