Five Blocks has been helping clients manage their digital reputations for over a decade. Our wealth of experience provides us with unique insight into how reputations are formed, threatened, and preserved online. We have studied and worked closely with the most widely used platforms while learning and adapting to countless innovations and transformations; we are continually monitoring the landscape and creating new best practices to help our clients manage their digital reputations.
We have applied our expertise and technology in many different situations for individuals and corporations.
We are fortunate to count some of the largest and most influential financial services companies in the world as clients. Investment banks, hedge funds, and private equity firms are a particular focus for Five Blocks.
Our experience with hedge funds and private equity has allowed Five Blocks to become deeply knowledgeable in this space. Tracking thousands of keywords related to the financial services industry, including hundreds of leading firms and executives, gives our clients a true competitive edge. Five Blocks regularly shares its data and analysis with the financial services community through publications, presentation, and in-house workshops.
- Helped a high profile investor battle erroneous allegations about trading practices
- Worked with a major hedge fund to ensure brand reputation amid a high-profile executive departure
- Work with an industry-leading Fortune 100 to continually monitor and adapt the way their multiple brands are seen online
Health Care / Pharmaceutical
Pharmaceutical companies and the growing medical devices industry are highly competitive online. As a result, an increasing number of medical companies are working with Five Blocks to establish thought leadership positions to gain an edge over their competitors. Our clients in this space range from companies with medical innovations seeking regulatory green lights, to pharmaceutical companies and supplement manufacturers seeking FDA approval.
Many Five Blocks clients are at some stage of the FDA approval process and they certainly don’t need unnecessary digital challenges to impede their success.
- Helped a major pharmaceutical corporation refute negative allegations regarding drug pricing.
- Worked with a medical tech company to ensure decision makers searching their category were directed to positive press coverage
Many Five Blocks clients are prominent executives who have worked for years to establish a sterling reputation. They have global business and security concerns and need their online presence to reflect well across multiple locations and languages.
Five Blocks takes an active approach to monitoring and alerting our clients about potential online crises. We are often engaged during a crisis, or when one is imminent.
- Provided weekly worldwide in-language reputation tracking and digital crisis intervention for over 100 key company executives for a multinational corporation
- Helped several key executives build their online presence in preparation for a very public announcement of their promotion to CEO
- Ensured outdated personal news about a key executive was demoted, making way for relevant news about recent accomplishments
Five Blocks has many present and former political clients around the world. Our work with political clients has proven that preparing the digital ground and actively protecting their online reputation pays big dividends.
Real Case: When one of our clients was being groomed as the next American ambassador to a European nation, our team spent several weeks “grooming” the candidate’s search results. As a result, when news of the appointment became public, favorable content and client-owned web properties had replaced unfavorable content. Subsequent news coverage about the political appointment was clearly derived from the content Five Blocks had worked to place in the client’s results.
- Counseled and positioned a key political appointee on preparing a digital presence before and after appointment to a government role