How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

In-Depth Articles Are Gone

Google’s in-depth articles appear to be removed from the search results. These articles, which frequently appeared as part of Google’s search results for known entities (brands, companies, etc.) as a group of three results, were a thorn in the side of reputation managers. They tended to be unfavorable to their subject and not necessarily recent. […]

Google Serves Up a Fail for Waffle House

I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

The Great “In-Depth Articles” Disappearing Trick

On multiple occasions, (here, here, here, and here) we have covered the inclusion of In-depth articles in search results. On March 26th, 2015, when we looked across nearly 6,000 terms we are tracking, we noticed a sudden decline in the amount of in-depth articles appearing in search results. In the graph below, you can see […]

The Upshot of In-Depth Articles

Earlier this month, over July 2nd and 3rd, Google injected its in-depth article feature with a little shot of pep, as we saw an uptick in the number of search terms showing in depth articles. Most of the terms in these four groups are famous individuals (rather than companies), spanning different industries and interests. Indeed, […]

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