So, what happens when they Google you?

What searchers think about a CEO’s search results   As an Intelligent Digital Reputation Management company, we are constantly doing research to understand how Google presents brands and executives in search. We also research how searchers utilize search engines to make decisions.  In August, we asked 672 US adults about their likelihood of doing business […]

Google and the Case of Mistaken Identity

It started with the best of intentions. In June 2018, Google announced a new feature which would help individuals and businesses better manage their presence in search results.  Per the announcement, “When you search for well-known people, organizations, and things on Google, you’ll often come across a Knowledge Panel on the results page—a box with […]

Executives: How to SPF (Search Protection Factor) Your Summer

“Wear sunscreen.”  This iconic advice (given by a “commencement speaker” in Baz Luhrmann’s song from the late 90’s) has become code for the following wisdom:  Life is complicated in unexpected ways, but there are some simple, basic things you can do to avoid an unnecessary crisis. At least that.   This summer, you’ll wear sunscreen to […]

Best Practices for Managing Your Digital Reputation

The RANE community enables risk and security professionals to more efficiently respond to emerging threats and manage complex risk. Five Blocks President Howard Opinsky talks reputation management on the RANE podcast: How can businesses and individuals anticipate and manage reputation risk in an age of snap judgments based on search?  

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