On multiple occasions, (here, here, here, and here) we have covered the inclusion of In-depth articles in search results. On March 26th, 2015, when we looked across nearly 6,000 terms we are tracking, we noticed a sudden decline in the amount of in-depth articles appearing in search results. In the graph below, you can see […]


Twitter Firehose is Open to Google… Again!

Aaron Friedman, February 18, 2015

Executive Summary: On February 5th 2015 Google and Twitter announced a renewed partnership enabling Google to utilize Twitter data. This is one of the biggest indicators that Google is serious about Real-Time search. More volatility is expected within search results as it begins reflecting the real world more correctly. Companies will be forced to interact […]


Superweek 2015

Ari Strauch, February 4 2014

I just got back from hosting and presenting at the amazing Superweek conference in Hungary. The experience was extraordinary and the content was absolutely top-notch. Having attended a number of conferences in the past, I can say with confidence what a rare experience it is to have such an incredible number of talented and knowledgeable speakers […]


One of the keys to controlling your digital reputation is understanding which types of content are most likely to rank well in Google, Bing, Yahoo and other search engines. We track search results for tens of thousands of companies and individuals, including many who are not clients. Analyzing this data has produced some surprises. For […]


Turning a Mirror on the PR Industry

Miriam Hirschman, October 28 2014

In preparation for the 2014 Global PR Summit in Miami, we decided to take a look at how the PR industry itself looks online. Starting with search results data from Sept. 28 for the Holmes Report’s Top 250 PR agencies worldwide, we used our proprietary technology to delve into the results identification and analysis. We looked […]

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