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People who use Google know they get a lot more than a simple list of search results. Google is now so much more than a search engine; they continue to add more features that present searchers with immediate (and rich) information in response to their search queries. Take for instance Google answer boxes, a welcome addition that provides quick, […]

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Earlier this year, Google and Twitter struck a deal which once again gave Google access to Twitter’s data stream. Columnist Miriam Hirschman explores how this might play out. Ever since news of the Google-Twitter deal broke in early February 2015, there has essentially been radio silence. We know that the deal gives the search giant access […]

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Since the beginning of SEO time, practitioners have been trying to crack the Google algorithm. Every once in a while, the industry gets a glimpse into how the search giant works and we have opportunity to deconstruct it. We don’t get many of these opportunities, but when we do—assuming we spot them in time—we try […]

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On multiple occasions, (here, here, here, and here) we have covered the inclusion of In-depth articles in search results. On March 26th, 2015, when we looked across nearly 6,000 terms we are tracking, we noticed a sudden decline in the amount of in-depth articles appearing in search results. In the graph below, you can see […]

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Twitter Firehose is Open to Google… Again!

Aaron Friedman, February 18, 2015

Executive Summary: On February 5th 2015 Google and Twitter announced a renewed partnership enabling Google to utilize Twitter data. This is one of the biggest indicators that Google is serious about Real-Time search. More volatility is expected within search results as it begins reflecting the real world more correctly. Companies will be forced to interact […]

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