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In-Depth Articles Are Gone

Miriam Hirschman, April 10, 2016

Google’s in-depth articles appear to be removed from the search results. These articles, which frequently appeared as part of Google’s search results for known entities (brands, companies, etc.) as a group of three results, were a thorn in the side of reputation managers. They tended to be unfavorable to their subject and not necessarily recent. […]

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Google Serves Up a Fail for Waffle House

Miriam Hirschman, March 14, 2016

I’m not from the South and have never been to a Waffle House. So, without ever having given it too much thought, I could only imagine that eating there is probably fairly similar to any other fast food experience. Today, though, I had occasion to search for Waffle House on Google. Based on their search […]

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Editing the Wikipedia Entry About Your Company

Sam Michelson, Updated March 11, 2016

Clients often ask us whether they should edit their brand’s Wikipedia article – Is it okay to edit these articles themselves? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material […]

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A good way to gauge the popularity of a topic is to look at traffic to that topic’s Wikipedia page. Traffic to the page is a quantifiable measure that is easily understood and easily compared across topics. This is particularly interesting for a company or famous person. When a CEO says or does something notable […]

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A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced a 33% rise in revenues over Superbowl Sunday last year, but their digital reputation was […]

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