The Wikipedia Index: The Edits that Matter

We’ve noted before how important a Wikipedia page is:  98% of Fortune 500 companies have their Wikipedia page ranking in their first page of Google results. Previously (here and here), we examined the sheer volume of edits made to Fortune 500 companies’ Wikipedia pages.  But what is the nature of these edits?  What kinds of […]

Trash Talk in the Edit Field: The Vandalism Wars

For real sports fan trolling, center court is Wikipedia.  Sporting events in the 21st century are played both on and off the field. As highly paid athletes compete for fame and glory on televised fields and courts the world-over, an alternate set of teams compete in the shadows.   Fighting it out across cyberspace, on social […]

The Wikipedia Index: Facts and Big Business

We’ve said it before, but it’s worth saying again: Monitoring changes to corporate or executive Wikipedia pages is an essential component of reputation management. As we’ve noted previously on this blog, Wikipedia is the 5th most visited website in the world, with 80 million registered users and 200,000 editors. Wikipedia has changed the way we […]

Knowledge is Power: Wikipedia Fact Sheet

The 5th most visited website in the world has changed the way we seek out information, and the way we think about knowledge as a collaborative effort. If you are a CEO with a Wikipedia page, that page will  likely be the second result on a Google search for your name. Here’s a 2019 look […]

Editing the Wikipedia Article about You or Your Company

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

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