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Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

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While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

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Last week, in those last few hours of the workweek when people were closing their laptops and double checking their weekend plans, the world was hit with the big news of a bombshell wedding. Amazon was buying Whole Foods for more than $13 billion dollars. For the romantics in the business world, this was like […]

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Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” what most searchers mean when they search your brand. There are several reasons why achieving […]

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“To understand the implications of In-Depth Articles, we looked at consumer-facing brands within the Fortune 500 and uncovered some interesting statistics. Wikipedia ranks on the first page of results for 96.2 percent of these companies, while Twitter appears for only 22 percent of the group and Facebook ranks on the first page for only 16 […]

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