So, You’re Working on Digital Brand Alignment for a COUNTRY!

We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is important to ascertain what results are normal for a country. Clients will usually say something […]

Domino’s Pizza Retrospective: Why PR Must Own the “Google Top Ten” in Today’s Era of Online Reputation Management

This piece was written by David Goldman and originally appeared in the Daily Dog on April 27, 2009. PR firms are responsible for their client or company’s reputations. Similar to the Domino’s fiasco, if a negative video or blog reaches into the top ten of Google search results for a client’s brand name, it’s called […]

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