Five Things PR Professionals Need to Know about Digital Reputation Management

While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

It Pays to Be Wordy…And It’s Free!

Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions so far are split on whether this is a good thing, with some already mourning […]

Right to be Forgotten

Many of our PR firm partners and existing clients have been asking us about the controversial “Right to be Forgotten” ruling passed by the European Court of Justice – the highest ranking court in the EU.  We’ve created a special Five Blocks report that is a distillation of hundreds of news articles and blogs on the […]

Brand Reputation for the FTSE 100 vs. the Fortune 100

Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types of results are typical for brands in the same market. Many of our clients are Fortune 100 and Fortune 500 companies, so we have done […]

As Attention Spans Shrink, the Need for Reputation Management Grows!

There’s no doubt that Google (and the other major search engines) have made it extremely fast and easy to get accurate (and sometimes less accurate) information. Do you remember those arguments about important issues like why we need to call it tomato ketchup? Are there other types of ketchup? (there are actually…) With Google and […]

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